As we move closer to 2023, it’s important for eCommerce businesses to stay on top of the latest trends and developments in the world of search engine optimization (SEO). In this blog post, we will explore some of the key eCommerce SEO trends to look out for in the coming year.
7 eCommerce SEO Trends:
- The rise of voice search and the increasing importance of optimizing for voice assistants like Siri and Alexa.
- The growing emphasis on user experience (UX), including mobile optimization, website design, and loading speed.
- The increasing use of artificial intelligence (AI) in eCommerce, including chatbots and personalized product recommendations.
- The growth of visual search and the need for businesses to optimize their product images for search engines.
- The increasing importance of local SEO and the use of location-based keywords to reach customers in specific areas.
- The growth of eCommerce influencer marketing, where social media influencers promote products or services to their followers.
- The rise of subscription-based models and the increasing popularity of subscription boxes and services.
One trend that is already gaining momentum is the rise of voice search. As more and more people use voice assistants like Siri and Alexa to search for products and services, eCommerce businesses will need to optimize their websites for voice search to remain competitive. This includes creating content that is easily understandable by voice assistants, and using long-tail keywords that mimic the way people naturally speak.
Another trend to watch out for is the growing importance of user experience (UX). In 2023, eCommerce SEO will increasingly focus on factors like website design, navigation, and loading speed, all of which can impact a customer’s decision to make a purchase. To improve their UX, eCommerce businesses will need to prioritize mobile optimization, ensure that their websites are easy to navigate, and invest in tools that can help improve their loading speed.
Visual search is another trend that is expected to grow in popularity in 2023. With the increasing use of visual search tools like Google Lens, eCommerce businesses will need to optimize their product images for search engines to remain visible to customers. This includes using high-quality images, providing detailed product descriptions, and using relevant keywords in image file names and alt tags.
Another trend to keep an eye on is the increasing use of artificial intelligence (AI) in eCommerce. AI-powered tools like chatbots and personalized product recommendations will become more common, and eCommerce businesses will need to incorporate these technologies into their SEO strategies. This includes optimizing their websites for chatbots, and using AI-powered tools to improve their product recommendations and increase sales.
Finally, local SEO and eCommerce influencer marketing are two trends that are expected to grow in importance in 2023. As people search for products and services using location-based keywords, eCommerce businesses will need to optimize their websites for local search to remain visible to customers in their area. Similarly, influencer marketing, where social media influencers promote products or services to their followers, will become an increasingly important part of eCommerce SEO, and businesses will need to work with influencers to increase their visibility and reach potential customers.
Overall, 2023 is shaping up to be an exciting year for eCommerce SEO. By staying on top of these trends and adapting their strategies accordingly, eCommerce businesses can position themselves for success in the coming year.