Designing Banners for Website

Designing Flash Banners for Websites: 7 Things to Keep in Mind

You need a banner designer to create a banner that will ‘sell’. A good banner designer/ company can give you the following benefits:

  • Creative design: A banner designer can apply his original work and creativity in the designs. The graphics and text should convince the consumer to click on the banner ads. An expert banner ad designer will make a design that will be uncommon and unique. This design will be certainly better than the free banner templates available on the web.
  • Custom size: A designer can design your banners in custom and standard sizes. He can suggest you what banner sizes are appropriate for the available space for your banner.
  • Standard Size: Couple of standard banner sizes are like 728x90px, 300x250px, 160x600px, 120x600px, 640x480px & many more depending on server providers.
  • Banner format supported: Output of banner graphics can be delivered in JPG, GIF and SWF formats. A banner designer can deliver you output in any of these formats or in all formats. You might be wondering Why JPG, GIF are required for a simple creative banner. Reason being these are nothing but Backup files.
  • File size: Banner sizes should be optimized and should be faster loading on web pages. In popular publisher’s sites, the byte size is the main cause of concern. A good designer will keep the banner size minimum such that it is accepted in major publisher’s site.
  • Importantness: maintaining a size of the banner is must, there are chances of getting rejected by the client.
  • Cost: When you are investing thousands of dollars for your business, you have to spend the money on right track. Otherwise, you may lose a big part of it. Compared to big online ad campaigns, expenditure on banner ads come with negligible investment and the results of good banner ad campaign is quite measurable and assured. An expert banner designer can design a complete banner package at a reasonable price that’s negligible compared to the advertising expenses.

With these benefits, your banner packages will get designed in the hands of an expert designer. A top notch banner designer can design a wonderful banner that will generate enough clicks to reap you profits.
By: neoDesynz

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