Snapchat has quickly become one of the most popular social media platforms, especially among younger audiences. As per Statista, over 400 million people use Snapchat every single day, making it a prime marketing channel for brands looking to reach this engaged demographic.
In this post, we’ll look at 5 effective ways brands can leverage Snapchat to promote themselves and connect with new audiences as part of their overall Snapchat marketing strategy.
1. Create an Engaging Brand Story
One of the key features of Snapchat is Stories – videos and photos that users post which disappear after 24 hours. Brands can create Stories to give followers an insider, behind-the-scenes look into the company.
- Showcase your office culture
- Give sneak peeks at new products
- Share company events and conferences
- Feature employees and company culture
- Give how-tos, tips and tricks related to your product/service
Telling an engaging brand story makes your company more relatable and human. Followers get to see the people and personalities behind your brand, not just products. This is a great way to market your brand on Snapchat.
2. Leverage Sponsored Lenses and Filters
Snapchat’s branded lenses and filters have huge potential to go viral quickly.
- Lenses use augmented reality to morph faces or add overlays. Brands can create custom lenses related to their product that users can play with.
- Filters add branded overlays to photos/videos. Create relevant filters for your audience.
Successful examples include the Gatorade Super Bowl lens which was viewed over 165 million times and Taco Bell’s Cinco de Mayo taco lens. Sponsored lenses and filters boost brand awareness enormously. This is an innovative Snapchat marketing tactic.
3. Run Snap Ads
Snap Ads are full-screen vertical video ads optimized for mobile. Brands can use these ads to:
- Promote new product launches
- Drive website traffic
- Increase brand awareness
- Generate conversions
Snap Ads allow targeting by age, gender, interests, behaviours and more. The key is creating short 5-10-second video ads that highlight your brand’s value proposition creatively. Snap Ads are a key part of a Snapchat marketing strategy.
4. Promote Your Snapchat Content Elsewhere
Don’t just keep your Snapchat content on Snapchat. Re-purpose it across other channels:
- Embed Snapchat Stories on your website and blogs
- Share Snaps on your other social media accounts
- Include Snap promos in emails, newsletters and ads
- Run retargeting ads to website visitors with Snaps
Cross-promoting Snapchat content can help reach new audiences who haven’t discovered you on Snapchat yet. This is an important Snapchat marketing tactic.
5. Create Excitement with Contests, Deals and Takeovers
Leverage Snapchat for special events, launches, holidays and occasions.
- Run contests inviting followers to submit Snaps for a chance to win prizes
- Offer special Snapchat-exclusive deals, discounts or coupon codes
- Do influencer takeovers where influencers post guest Stories
- Give sneak previews of new products on your Story
- Provide exclusive behind-the-scenes event coverage
This creates excitement and buzz around your brand which gets more users engaged. Events and contests are a great way to market your brand on Snapchat.
To Summarize, Snapchat is a powerful marketing platform, especially for reaching younger demographics who use Snapchat daily.
By consistently posting Stories showing your brand personality, running creative branded Lenses/Filters, advertising with Snap Ads, cross-promoting content, and leveraging events – brands can drive awareness, engagement and sales on Snapchat as part of an effective Snapchat marketing strategy.
Focus on providing value through fun content instead of hard-selling. Snapchat is about entertainment and brand storytelling. Leverage it to humanize your brand and connect with audiences authentically. With some creativity, Snapchat offers immense potential for how to market your brand.
If you need help developing and executing a successful Snapchat marketing strategy, consider partnering with neoDesynz. We are a leading digital marketing agency based in Bangalore that helps brands build their presence and promote themselves effectively on Snapchat. Our expertise can take your Snapchat marketing to the next level.