YEAR
2023-26
LITTLE ARTISTS ART STUDIO
LITTLE ARTISTS ART STUDIO IS A PREMIER. FINE ART STUDIO WITH 25 YEARS OF REPUTATION IN NURTURING AND ENHANCING CREATIVITY IN CHILDREN AND ADULTS.
PAID ADS
SEO
Objective:
Objective:
The Challenge:
Campaigns were misaligned, focused on Max Clicks and Impression Share. Conversion tracking was limited to only Program Registrations. No data captured for WhatsApp or Phone Clicks, losing visibility into Valuable action
Approach :
Rebuilt campaign structure with refined keyword grouping. Shifted to Max Conversions bidding strategy. Enabled tracking of WhatsApp clicks and Phone Number clicks in addition to Program Registrations.
Paid and Organic SEO Growth
Objective and Challenges:
Paid campaigns: Campaigns were misaligned, focusing on max clicks and impression share. Conversion tracking was limited to only program registrations, missing valuable phone and WhatsApp clicks.
SEO: Website was not ranking for key art class keywords in Singapore, and organic visibility was poor.
Paid campaigns:
Implemented a strategic realignment with expanded conversion tracking (phone, WhatsApp, form submissions)
Rebuilt the campaign structure with refined keyword grouping
Shifted bidding strategy to maximize conversions instead of just clicks
SEO:
Implemented a data-informed SEO strategy focusing on high-value keywords
Optimized website content and technical structure for search visibility
Built high-caliber backlinks and improved domain credibility in search rankings
Organic SEO Growth & Keyword Ranking
Keyword | Volume | May 1, 2025 | May 1, 2024 |
Art camp singapore | 30 | 1 | 92 |
Art classes singapore east coast | 90 | 1 | 82 |
Holiday art classes near me in singapore | 110 | 1 | 76 |
Holiday art classes for kids singapore | 100 | 1 | 100+ |
Holiday art classes singapore | 120 | 2 | 100+ |
Art birthday party singapore | 110 | 3 | 100+ |
Best art classes in singapore | 50 | 3 | 100+ |
Art class marine parade | 110 | 4 | 100+ |
Painting class singapore | 210 | 4 | 100+ |
School holiday art classes singapore | 70 | 4 | 100+ |
Art studio singapore | 260 | 5 | 100+ |
Art classes for kids singapore | 210 | 5 | 100+ |
Singapore art lessons | 70 | 5 | 100+ |
Paid Google Ads - Reference
Media Spends
Ad Format: Text Ads Call to Action
Target Audience: High Intent Search Based Audiences
Monthly Spend | Impressions/Views | CTR | Clicks /Traffic | CPC | Leads | CPL |
|---|---|---|---|---|---|---|
10625 SGD | 788424 | 1.37% | 10783 | 0.99 | 644 | 16.49 SGD |
Reference Creative
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