YEAR
2024-26
Manthan International School
SHAPING GLOBAL CITIZENS: A COMPREHENSIVE CASE STUDY OF MANTHAN INTERNATIONAL SCHOOL, HYDERABAD
PAID ADS
META & INSTAGRAM
Objective:
Objective:
Challenges:
The account primarily ran “Landing Page Views” campaigns. Only one Meta Lead campaign was active, generating 55 leads. Total ad spend: ₹309,327.70 Overall Cost Per Lead (CPL): ₹5,624.14 Lead quality was inconsistent, with most being low-intent inquiries not aligned with admission goals.
Approach:
Transitioned from “Landing Page Views” to Meta Lead campaigns. Rebuilt ad creatives and targeting to focus on parents with high admission intent. Streamlined the lead form to reduce drop-offs and improve quality.
Conclusion:
By shifting to high-intent Meta Lead campaigns with refined targeting and streamlined forms, we significantly improved lead quality and set the foundation for more efficient and goal-aligned admissions.
Organic SEO Growth
Objective:
To increase Manthan’s online visibility, drive more organic website traffic, and generate a higher number of admission inquiries through a strong SEO strategy.
The Challenges:
To achieve these goals, we implemented a pure SEO strategy, focusing on high-value keywords, technical optimization, high-caliber link building, and content enhancements - all while improving website load time and ensuring a more user-friendly experience for prospective parents.
Conclusion:
The focused SEO strategy significantly
boosted Manthan’s online presence,
leading to increased website traffic and
more admission inquiries from
interested parents.
Results:
16% organic growth achieved
50% improvement in paid website traffic
500+ admission inquiries generated directly from SEO and Meta ads
Organic SEO Growth & Keyword Ranking
Keywords | Search Vol | May 1, 2025 | May 1, 2024 |
|---|---|---|---|
Cambridge syllabus schools in hyderabad | 210 | 1 | 100+ |
Tellapur international school | 590 | 1 | 19 |
Cambridge curriculum schools in hyderabad | 210 | 2 | 29 |
Schools in tellapur | 1000 | 2 | 22 |
Cambridge schools in hyderabad | 880 | 3 | 23 |
IGCSE schools in hyderabad | 1300 | 4 | 100+ |
Schools near tellapur hyderabad | 320 | 5 | 20 |
Top cbse schools in hyderabad | 4400 | 10 | 22 |
CBSE schools in hyderabad for 11th and 12th | 590 | 11 | 21 |
Top 10 cbse schools in hyderabad | 2400 | 12 | 26 |
Paid Ads - Media Spends
Monthly Spend | Impressions/ Views | CTR | Clicks/Traffic | CPC | Leads | Cost Per Lead |
1091575 | 26199823 | 0.62% | 152795 | 7.14 | 346 | 3154 |
Ad Format: Image/ Video Ads with Call to Action (Apply Now)
Target Audience: Parents, Motherhood, Fatherhood, Lookalike of website visitors, re-targeting Instagram profile visitors.
Paid Ads - Creative Reference
More Other cases
How We Work?